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Antonio Cruz's avatar

My entire career was in engineering and design at a large multinational. At some stage Key Performance Indicators (KPIs) came into fashion. These are another “game” where the scoring metrics can be detached from the objective and their intent successfully subverted - the reward being incentive bonuses etc.. Of course we already should have known this from the history of Soviet Five Year Plans, but humans learn slowly and management consultants need to sell something.

Brian Villanueva's avatar

Based on this, I ready Ngyen's original echo chamber / epistemic bubble article:

https://aeon.co/essays/why-its-as-hard-to-escape-an-echo-chamber-as-it-is-to-flee-a-cult

His distinction is that epistemic bubbles are caused by lack of exposure to contrary ideas (either intentionally or accidently) while echo chambers are actively discredit contrary ideas. Exposure to said ideas thus has different effects: it tends to puncture bubbles but reinforce echo chambers.

I think his distinction is extremely useful but very depressing. We tend to think our polarization is the result of epistemic bubbles caused by social media. If he's correct though, these are really echo chambers and likely 20-30 of Americans are trapped in them. Some are in a cult of personality where Donald Trump can do no wrong. Some are in an alternate reality where men can become women simply by saying so and more diversity is always good.

The part that makes it depressing is when he describes how to leave an echo chamber. It's appallingly hard. It involves complete reconstruction of your worldview, something most people are neither willing nor able to undertake. At scale, I suspect this could only be done with a program like the de-Nazification effort in Germany after WWII.

Note: Ngyen fails to appreciate that echo chambers can be healthy things, particularly religions, which are the glue that hold society together. I don't think it's accidental that the rise of competing echo chambers in the West has paralleled the decline of Christianity.

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